New technological advancements, like online platforms and communication tools, provided the perfect environment for gig workers to offer their services online. The services can include almost everything, from optimizing a website to office interior design. With so many platforms where gig workers offer their services, businesses can find temporary employees online and hire them for online or in-house jobs. 

The gig economy brings benefits to both sides. Companies don’t have to think about hiring employees for permanent job positions, designating the office space, or providing training sessions if necessary. They can enjoy the expert service they don’t have to use regularly, workforce agility, and reduced healthcare costs. 

On the other hand, gig workers have a variety of clients, some of which are recurring. They don’t have to think about landing one ideal job position and can enjoy more free time to develop their skills and expand service offerings. The gig economy provides them with enough flexibility to organize their tasks, find more job opportunities, and generate higher income. 

According to statistics, the gig economy expands three times faster than the whole US workforce. 29% of employees have some work on the side, and 36% of US employees enjoy gig job opportunities. By 2027, over 50% of the US workforce will probably participate in the gig economy.

Even though the prognosis about the gig economy’s future is excellent, and what today’s market is bringing to the table creates a liberated workforce, some issues and concerns will have to be addressed. Below you’ll read the essential gig economy statistics that provide insight into the benefits, risks, and gig economy trends to understand better how it can change the world.

Making errors in this marketing strategy can result in Google search engine algorithms penalizing the website by bumping it down to lower rankings. Thus, it is important to identify the most common mistakes with the intention to avoid them early on before you go in too deep your SEO strategy. Here are mistakes business owners and marketers are prone to make according to results of research conducted by Sitechecker.

Source

The results of this research

Sitechecker used 52,000 audits conducted on its platform and analyzed 6 million websites pages to identify the most common SEO mistakes business owners and marketers make. The most common SEO errors you might make are categorized into three types:

·  Technical SEO mistakes

·  Errors with on-page SEO

·  Crawlablity errors

Here are detailed explanations of each SEO error type that has been listed above.

Most common technical errors you can make

Technical SEO errors generally lead to a higher bounce rate and in most cases, visitors leave the website before even reading the content. Therefore, resolving technical errors is your first line of defense that will prevent the business’s website from being bumped lower on search engine results pages.

Canonical tag errors

When you are running a large business website, there will be a lot of content on the page and some of them might be similar to another. Business owners and marketers may also have duplicate content on their website, creating confusion on which page should be ranked on search engine results.

Google bots will fail to understand which page to rank and subsequently deny the website preferred rankings at the top of search engine results pages. You can easily resolve this issue by using canonical tags that indicate which page should gain preference. By adding the rel=”canonical” line on your code, the search engine algorithms will understand that the tagged page should be the one ranking.

4xx and 5xx errors

You have probably recognized pages that have results written “404 error” that is also known as HTTP errors. These error results indicate that there is something wrong on the client-side but 5xx errors mean that your servers may be faulty.

Whatever error code you get, ensure that this mistake is resolved as soon as possible because it affects the website’s ranking. You do not have to manually check each website page because an SEO analysis tool can provide reliable and accurate results in a quick time and very accurately.

Fixing these technical errors can improve the chances of the website ranking higher and getting a loyal following. The users will also have a great user-experience making them stay longer on the website which relays a positive SEO message to Google Algorithms.

On-page SEO mistakes

Apart from errors incurred on the technical side of SEO, there are also on-page mistakes that marketers and businesses can make. Those mistakes involve internal links, external links, and meta tags.

Meta tags

Meta tags play a critical role in boosting your on-page SEO efforts because they tell search engines and visitors what the website page is all about. For example, the title tag lets search engines and customers know more about the contents of the web page.

The H1 tag also has the same purpose of indicating the title of the website page and the use of keywords in this section is essential. Another essential section that some marketers forget to include or optimize is the meta description. The latter aspect of SEO marketing summarizes the website page’s content and can appear as a snippet on search engine results pages.

Internal links

Internal links are very important because they increase the time visitors spend on the website. There are common SEO mistakes you can make in this section of your strategy like linking content pages without an HTTPS certificate. You should also use internal links meaningfully and with related content instead of linking just for the sake of it. In marketplace SEO, properly structured internal links between vendor and category pages can significantly enhance crawlability and authority distribution.

External links

Websites may be so keen on getting external links that they can get involved in low-quality link building techniques. For example, they might pay to be linked on a lot of low-quality blogs and that negatively impacts their SEO efforts. Instead of focusing on such disastrous link building strategies, you should focus your efforts on getting linked by high-quality sites.

Remember, one link from an authoritative site can benefit the business website’s SEO way more than a lot of links from low-quality blogs.

Mistakes that affect the crawlability of a website

Search engines crawl every page that is live on the internet and if your site is not crawlable it will not make it on the search engine results pages. Here are the most common issues related to the crawlability of a website:

303 status code

The 303 status code appears on website pages that have been moved to a new page and thus transfer link equity. If the redirect to the new page is not valid and wasn’t intentional, it can create confusion and it should be fixed.

Redirect chain

A redirect chain happens when a website page URL bounces on different pages before it reaches the new destination. That makes crawling impossible and should be resolved to avoid getting a lower ranking on search engine results.

Meta nofollow pages

You can block links on a website page from being crawled by using the nofollow tag but this imposes negative SEO results. Pages that have nofollow cannot be crawled and anything that can’t be crawled is penalized by not being ranked. You can ensure that your website page is crawlable by checking the source code and ensuring that all pages do not have a nofollow tag.

Duplicate website pages

Duplicate website pages can dilute the link strength of external links and making the content rank lower. Therefore, you should ensure that your site is free of any duplicate content and that canonical tags are used.

Final thoughts

The results of SiteChecker’s research indicate the most common mistakes that you can possibly make that have been listed above. There are mainly 3 common mistakes that you can make when implementing an SEO strategy. Those mistakes are related to the crawlability of a site, on-page SEO, and technical errors. By auditing your site regularly, you will identify these mistakes early and fix them before they cause an SEO dilemma for the business and lowers the website performance.

About the author:

Natalia Fialkovska is a freelance content writer engaged with a series of online publishers dedicated to web design, digital marketing, content writing, and education. Her work is based on extensive experience and the desire to share it with the audience. Each article is the product of in-depth research and the will to bring practical value to the readers.

Building an eCommerce website is a huge undertaking. Apart from having a substantial budget, you need to consider a lot of things including but not limited to selecting the right eCommerce platform, choosing a good domain name, strategizing a business plan, knowing what products you want to sell, payment getaways, delivery of products, among others. Once your website is live, you need to think about website content, SEO and social media, email marketing, etc. But all of this works better if your brand identity is clear from the start — see How to Come up with a Business Name. All these tasks are important for the success of your venture and even a small mistake can cost you dearly.

Also, when you launch an online store to sell your merchandise, you are in constant touch with your customers, either through live chat, social media, and other communication channels. This makes it all the more important to have strong customer support, who can answer queries/comments ASAP and resolve issues (payment/delivery) immediately before it harms your brand’s credibility.

Building an eCommerce website and maintaining it is not an easy job and you need to be invested in it for the long haul to garner steady returns from it. The below infographic highlights the top eCommerce mistakes that you need to avoid. This will help you build a solid foundation for your website. You can also read this article to know how to fix these common eCommerce mistakes if you have already launched your website. Thus, go ahead and check out this infographic and make the most of it.

About the author:

Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web
Entrepreneur by Profession and loves to write about the latest trends on
Social Media & SEO. You may also follow him on Twitter.